METHODOLOGIES

The knowledge of methodologies alone is not enough their mastery and specific application is decisive.

Within our focus of research activities (sales, product and price research), we use amongst other things:

quantitative data collection
  1. mail
  2. telephone
  3. computer aided
  4. web based
  5. car clinics
qualitative data collection
  1. customer forums
  2. in-depth interviews
  3. group discussions
  4. mystery shopping
quantitative analysis
  1. conjoint measurement
  2. multivariate analysis tools
  3. price simulation