TIMBUKTU IS CRAZY ABOUT PINK.
Doubtless you already know that in Sweden you’re
committing a faux pas if you drink to the health of your host. In France you’ll be guilty of bad manners if you talk business before the pudding. You may even realize that if you bear gifts comprising four or nine parts to a Japanese businessman, then you shouldn’t expect to leave with a signed contract. And that in Thailand it’s a mortal sin to touch anybody else’s head.
But how familiar are you with all the “do’s and don’ts” of market research? Because the pitfalls are just as common and the path to success equally treacherous.
That’s why it is important to work with internationally experienced professionals: a company that knows the regional customs and can present a clear and accurate global picture. At L+H we combine centralised data analysis with skilled partners across the world to ensure that data is collected and analysed to comparable standards. Due to our long international experience we have developed an informal network of market research specialists, that enables us the opportunity to offer market research of highest quality in all European countries as well as in the US and Asia.
Market research in Timbuktu or Norrkoping is just not the same.